new look bigger mission

News

For Employers

Health Benefits

Table of Contents

Because health benefits should be better than this.‍ Expanding What’s Possible Why Our Brand Had to Evolve The Thread That Connects It All Better starts here.

Related Blogs

\ Introducing ACA Autopilot: Fully Managed ACA Compliance for Employers with Hourly Workers](/content/blogs/aca-autopilot-managed-aca-compliance/index.html)

\ Self-Funded vs. Fully Insured Health Plans: What Employers Need to Know](/content/blogs/self-funded-vs-fully-insured-health-plans/index.html)

\ What happens when your home care agency is audited for ACA compliance by the IRS?](/content/blogs/what-happens-when-your-home-care-agency-is-audited-for-aca-compliance-by-the-irs/index.html)

.avif)\ Affordable Care Act FAQs for Home Care Agencies](/content/blogs/affordable-care-act-faqs-for-home-care-agencies/index.html)

%20(1).avif)\ What We Learned from the 2025 Small Business Benefits Index](/content/blogs/2025-small-business-benefits-index/index.html)

written by

Vitable Team

Read:

2

mins

Because health benefits should be better than this. ‍

From the start, that belief has guided every decision we make. It’s why we exist, and why we’re raising the bar for what’s possible in healthcare.

Vitable Health was founded to solve a specific and persistent problem: too many working Americans earn too much to qualify for Medicaid but too little to afford traditional insurance. They are part of the 85 million uninsured or underinsured Americans who often defer care until it’s too late, leading to higher costs, poorer outcomes, and widening disparities.

In some communities, a difference of just five miles between zip codes can mean a 20-year gap in life expectancy, a stark measure of the cost of inaccessibility.

We chose the name Vitable ( Vital + Affordable) to reflect our commitment to changing that equation: delivering primary care that’s accessible, affordable, and actually used. Our primary-care-first model makes it simple for employers to offer high-quality care and seamless for employees to use it, because when care is accessible from day one, prevention replaces crisis, and health outcomes improve. ‍

Expanding What’s Possible

Today, our reach spans all 50 states. We’ve evolved into a comprehensive health benefits platform designed for the modern workforce and the realities of today’s healthcare environment.

Our offerings now include:

We are the first to integrate ICHRA with Direct Primary Care nationwide, an innovation that combines affordability, flexibility, and the clinical value of continuous primary care. This integration offers a scalable alternative to traditional group plans, aligning financial sustainability with improved health outcomes.

Vitable's ICHRA Platform: Affordable, Simple Health Benefits for Your Team - YouTube

Tap to unmute

Vitable's ICHRA Platform: Affordable, Simple Health Benefits for Your Team Vitable Health

Vitable Health64 subscribers

Why Our Brand Had to Evolve

Healthcare is changing. The workforce is changing. Employers need benefit strategies that keep pace.

Our platform had grown far beyond our original identity. We are no longer just a care provider. We’ve evolved into a national platform for Employee Health, unifying care delivery and plan administration into one integrated offering that addresses access, cost, compliance, and utilization. Our updated brand reflects that reality: sophisticated enough for enterprise clients, approachable enough for small business owners, and built for the everyday worker.

‍

The Thread That Connects It All

‍

Our new visual identity is inspired by a simple idea: the thread.

It’s the thread that connects health, care, and people. The thread that ties together benefits that once felt confusing or fragmented. And the thread that runs through every part of the Vitable Health experience, a fully integrated solution that offers employers both care and compliance..

If you’re already working with us, nothing changes, except that it’s even easier to see how it all connects. Your care stays the same. Your plan still works the way it always has. The difference is that now, the outside matches the inside.

And if you’re new here, welcome to the health benefits platform that makes care better, affordable, accessible, and actually utilized. We’re here to help employers lead with care, brokers simplify the complex, and employees get what they need without the guesswork. Because health benefits should be better, and now, they are.

Better starts here.

Get a quote

Get a personalized health benefits quote tailored to your company’s unique needs.

Form

First name*

Last name*

Work email*

Phone number*

🇺🇸

Company name*

State*

Which of the following best describes you?*

Which of the following are you interested in?*

ICHRA Plans

QSEHRA Plans

Direct Primary Care

Major Medical

Occupational Health Platform

Other

Vitable Health needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at anytime. For information on how to unsubscribe, as well as our privacy practices and commitment to protecting your privacy, check out our Privacy Policy.

Submit

Ready to learn more?

Stay ahead with the latest insights on healthcare, benefits, and compliance—straight to your inbox.

Form

First Name

Last Name

Email*

Which of the following best describes you?*

reCAPTCHA

Recaptcha requires verification.

protected by reCAPTCHA

Submit

reCAPTCHA

Select all images with a bus Click verify once there are none left.

Please try again.

Please select all matching images.

Please also check the new images.

Please select around the object, or reload if there are none.

Verify

Download 2025 Employer Guide to ICHRA

Vitable’s ICHRA Guide gives employers a clear, step-by-step resource for building smarter, ACA-compliant benefits.

This guide explains how ICHRAs work, who qualifies, and how Vitable simplifies setup, onboarding, reimbursements, and compliance — while giving employees more flexibility, control, and care.

Form

First Name*

Last Name*

Work Email*

Phone Number*

🇺🇸

Company name*

Job Title*

Which of the following best describes you?*

reCAPTCHA

Recaptcha requires verification.

protected by reCAPTCHA

Submit

reCAPTCHA

Select all images with a bus Click verify once there are none left.

Please try again.

Please select all matching images.

Please also check the new images.

Please select around the object, or reload if there are none.

Verify

Download Vitable’s 2025 Broker’s Guide to ICHRA

The Broker Guide to ICHRAs is a comprehensive resource that helps brokers understand, sell, and manage Individual Coverage HRAs with confidence.

This guide covers everything from compliance and class design to administration flows, case studies, and how Vitable streamlines quoting, enrollments, and reimbursements for brokers, employers, and employees.

Form

First Name*

Last Name*

Work Email*

Phone Number*

🇺🇸

Company name*

Job Title*

Which of the following best describes you?*

reCAPTCHA

Recaptcha requires verification.

protected by reCAPTCHA

Submit

reCAPTCHA

Select all images with a bus Click verify once there are none left.

Please try again.

Please select all matching images.

Please also check the new images.

Please select around the object, or reload if there are none.

Verify

High quality health plans that

just make sense.

Vitable helps employers provide better healthcare to their employees and dependents by improving accessibility, cost, and quality.

Get started

reCAPTCHA

Recaptcha requires verification.

protected by reCAPTCHA

reCAPTCHA

Recaptcha requires verification.

protected by reCAPTCHA

reCAPTCHA

Recaptcha requires verification.

protected by reCAPTCHA

reCAPTCHA

Select all squares with stairs If there are none, click skip

Please try again.

Please select all matching images.

Please also check the new images.

Please select around the object, or reload if there are none.

Skip

reCAPTCHA

Select all images with a fire hydrant Click verify once there are none left.

Please try again.

Please select all matching images.

Please also check the new images.

Please select around the object, or reload if there are none.

Verify

reCAPTCHA